No surprise, the study calls for a casino racetrack partnership to allow both industries to survive in an increasingly competitive market.
Due to its value creating offerings, it has managed to grow at a very impressive rate and is now at the threshold of scaling up to the next level expanding both in terms of the products it offers and the geographies it operates in.
This report is the result of the thorough analysis to Cango competetive analysis week 6 up with detailed recommendations for CanGo from the perspective of overall organizational strategy and recommendations from perspective of individual functions. Some of the findings that are included in the analysis include the current position of CanGo which focuses in improving efficiency and turnover ratio as it is lagging behind competitors in this area, the current status of the global online gaming market is in a huge growth spurt which is presenting huge opportunity for growth, Training and evaluation issues within the Human Resources Department, and concerns with regard to internal and international legal issues.
We believe that the recommendations offered in the analysis would be of value to CanGo and enable it to leverage its strengths and resources to maximum potential, while ensuring that it is operating in a manner that would ensure long term success and value creation.
The company has been working hard in providing to its customers the latest cutting edge online gaming services. In order for CanGo to be very successful with the online services, the company needs to make sure that it is able to leverage its strengths and capabilities to take advantage of the opportunities present.
The CanGo Company had experienced many obstacles and conflicts during the development of the proposed online gaming services. Also CanGo needs to perform a reliable analysis about their financial status, and making sure that they have the equipment is fully functional and available necessary before they start on new online gaming project.
A SWOT analysis helps to breaks these areas down to fully understand their impacts on the organization. CanGo does have unfavorable factors including internal weaknesses, and external threats.
Weaknesses that have been identified include an unorganized management team. Low customer satisfaction is another internal weakness that is crucial to the success of CanGo. External threats such as competition, plays a big role in the future success of CanGo. Your organizations internal organizational strengths such as online growth, and cost advantage offers great potential if properly utilized.
Another external threat includes economic slowdown. The economy can play a direct role in the success of an organization, and should be monitored accordingly.
Another external threat is currency changes which can affect business and sales in other countries, another area that should be monitored closely.
With limitless external opportunities in markets online CanGo has room to expand in multiple markets outside of online gaming, books, and the music industries. CanGo has great potential with strong strengths and opportunities to allow for success and growth.
Financial Analysis CanGo is off to a good start financially. CanGo has done a great job of not taking on more debt than they can handle.
CanGo also has very good current and quick ratios, with a current ratio of 5. CanGo has a working capital of , on again this shows that CanGo is more than capable of paying off its debts.
CanGo with its current inventory turnover ratio of only 0. This number will send up a red flag to an investor or financing company as to their ability to sell their products.
CanGo is a new company though and this number may just be low simply because they are so new. Generally a low inventory turnover ratio indicated one of two things, either they are having troubles selling their products which would also be notable in other ratios or they are keeping way to much stock on hand.
Keeping too much stock on hand means paying un-needed storage and warehousing costs. Given that CanGo has a high sales revenues of 51, reported on its income statement it is likely that because they are a new company they are simple just overstocked and need to find a good balance of how much inventory they really need to keep on hand CanGo, Financial Strategic Recommendations There are many strategies CanGo can use to improve its receivable turnover ratio; providing rebates or incentives for customers who pay their balances off quickly, imposing fees on those who take more than a specified amount of time, and lowering or even eliminating interest on accounts that are paid in a specified period of time.
All of these strategies will encourage customers to pay their debt as soon as possible. It is important for any company to collect on its receivables quickly because the longer a receivable goes unpaid the more likely it is that it will be defaulted on. CanGo needs to do a complete inventory analysis, they need to determine what is in stock, how much of each item they have, how many of each item is being sold, and how often they are selling each item.
They then need to determine how many of each item should be held in stock and how often they should do re-orders. The purpose is to be to keep as little stock on hand as possible without creating stock outs.
Therefore, the purpose of this analysis is to give CanGo a detailed overview of the industry that will include information regarding the target market, geographic area and size of the audience to include gender and age; along with trends and outlook of the gaming market.
First we will begin with the market size. Throughout this analysis it was found that the market size has grown in both revenue and popularity. This makes video games the third-fastest-growing segment of the entertainment and media market after TV distribution up 9.
Which means that there will be a growth of almost 4 billion is projected in the video game market alone. Demographically the market is on a global scale. With such a large market segment there is endless potential to sky rocket in this industry.
For instance, driven by increased penetration of broadband access, online gaming is surging. This leaves big and hopeful potential for CanGo in the gaming market.
Giving CanGo this opportunity to take advantage of this huge profit as long as proper planning is implemented, and market analysis understood.Read this essay on Market Conditions Competitive Analysis. Come browse our large digital warehouse of free sample essays.
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Competitive Analysis Definition: Competitive analysis or competitive research is a field of strategic research that specializes in the collection and review of information about rival firms.
It 's an essential tactic for finding out what your competitors are doing and what kind of threat they present to . CanGo Business Analysis Introduction The CanGo Company has an ambition plan of expanding its online services through different market areas.
The company has been working hard in providing to its customers the latest cutting edge online gaming services. After preforming a S.W.O.T. Analysis, and exploring CanGo’s market, competition, and financial situation, The Firm Management was able to put together a strategic plan the consisted of improving CanGo’s E-commerce, project management, accounts receivable, and marketing divisions.
Aug 13, · Week 5 “Case Analysis: Video Game Console Industry in ” Video Game Industry Market Research Reports, Statistics and Analysis; Game: Online Games Online; THE NEGATIVE IMPACTS ON CHILDREN’S BEHAVIOR FROM MEDIA SUCH AS TV AND MOVIES, ROCK MUSIC AND MUSIC VIDEOS, ADVERTISING, VIDEO AND COMPUTER GAMES.
CanGo Week Two Analysis Report Bus Senior Project Instructor: "Dr. John" Introduction Assure Analysis Inc. have spent the last two weeks observing CanGo and their business practices to help them determine the weaknesses within their organization.
We will use our knowledge and experience to provide suggestions for improvement .