Strategy Not long ago, a client came to us with a problem we see all the time. What they needed was a new way of structuring their brand to bring their full range of services into focus. By adopting a distinct and logical brand architecture, MOSAIC was better able to cross-promote their services, and, more importantly, regain control over the way their customers perceived the brand. How do you know what your customer is thinking?
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Never send a broken email again Join overother companies and use Litmus alongside your existing email tools to send email with confidence, every time.When companies introduce a new offering as part of their brand architecture, they need to consider the new offering’s relationship with the company’s other brands.
Three criteria can help companies consider which brand naming options to use (regardless of their level in the business hierarchy.
Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The online exhibition for architecture and design products which puts suppliers and buyers around the world in direct contact.
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Opinions on corporate and brand identity work.
I have received a number of tips about Target shifting some of their store logos to all lowercase “target”.