Think for all Have confidence Any ethical leader will be ready to take accountability for the outcome of his decisions. He or she should always take responsibility for team and its results. At this point, Beu and Buckley states that accountability has an effect on ethical behaviour. Harvard professor Barbara Kellerman believes that limiting leadership solely to good leadership ignores the reality that a great many leaders engage in destructive behaviours.
When examining the effect of open marketing on the profession of accounting it is important to view it from three perspectives: Additionally, two key areas that are affected by marketing must be addressed, these are concerning competition, and ethical implications.
Marketing in public accounting is here to stay therefore making an argument against its existence would be fruitless; however, in order to achieve maximum benefit to the firm, the client, and s ociety more stringent guidelines must be implemented at the firm level.
The first, and most obvious, of the effected areas is competition. Within competition several points are discussed. First, the implications advertising has on public Accounting professional ethics essay the model of perfect competition versus the model of monopolistic compet ition.
Secondly, the relationship between firm size and advertising expenditures. Thirdly, the effect of advertising on firm specialization, the implications of client turnover on public accounting practice. Before making the comparison, a brief explanation why the two models are chosen is in order.
Monopolistic competition has been chosen for the pre-advertising era because it most closely resembles the market structure in an extreme sense. The elements o f monopolistic competition are as follows: Although accounting services between firms offer very little service differentiation, the absence of advertising serve s as a replacement because clients are not necessarily aware that other options are easily attainable.
The post-advertising era is explained through the model of perfect competition for which the qualifications are as follows: In a perfectly competitive market the price of a particular service is established solely by the interaction of market demand and supply.
However when supply increases, such is the theoretical effect of adding advertisement to public accounting practice, the supply curve shifts right causing prices to fall.
The model of monopolistic competition is also price sensitive, however only at the firm level. They increase prices only as their cost o f providing the service increases and therefore are able to maintain their client base.
In this example a gently downsloping demand curve exists Thompson p. The result is XYZ can continue to grow by practicing fair pricing and providing a reputable service. Cut rate pricing only marginally effects their client base because there is little means to make their pricing publicly known, and only drastic, unwarran ted increases sends clients packing.
Conversely, in the post-advertising era, XYZ must always be aware of market pricing because the demand curve is steeper and more volatile.
Therefore the client base of XYZ is not stable as in the previous example and measures must be taken to keep price s competitive with other firms regardless of cost inferences. The result is the necessity of a more aggressive policy regarding new client recruiting and a higher turnover of existing clients.
Now that the differences are established, the resulting issues in public accounting can be discussed.
The first area deserving discussion is the relationship between firm size and advertising.Professional ethics essay in accounting profession. Been in the library for the last 3 hours writing an essay on the evidence for the structure of the earth #yolo #ifyolowhythefuckamidoingthis breast cancer review article general?
essay the lottery ticket research paper for human nutrition art about essay jose rizal about armenia essay. Knowledge of ethics can help accountants and auditors to overcome ethical dilemmas, allowing for the right choice that, although it may not benefit the company, will benefit the public who relies on the accountant/auditor's reporting.
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Share this: Previous. The Comparison Of Current Regulatory Accounting Essay. professional ethos and ethics of accounting. The results show that not only accountants should be qualified vocationally but also they should have high degree of honesty and.
Professional values and ethics Values and ethics. Values refer to the rules which an individual uses in order to make decisions which determine whether an action is right or wrong. Read Incorporating Professional Ethics Throughout an Accounting Curriculum - Ethics Article Review free essay and over 88, other research documents.
Incorporating Professional Ethics Throughout an Accounting Curriculum - Ethics Article Review.